Words are nothing without meaning.

 Below are general media industry terms, listed by medium, along with their definitions, proudly presented by your friends at Blue Plate Media Services.

Link to IAB Specs

Link to Online Terms

  • Ad Exchange
  • Ad Network
  • Attribution Model
  • Banners
  • Cookie
  • CPA, CPC, CPE, CPM
  • Click Through Rate
  • Data Application
  • Demand Side Platform DSP
  • Frequency Capping
  • Impressions
  • Lifetime Value
  • Optimization
  • Pacing
  • Pixel Tracking
  • Pre-Roll Video
  • Real-Time Bidding
  • Run-of-Exchange
  • Run-of-Network
  • SEM
  • SEO
  • Targeting
  • Unique User
  • Yield Optimizer
  • ZAP Container Tag





National & Local Television Terms

  • Avails  
  • Average Frequency 
  • Bonus Spot 
  • CPM (Cost Per Thousand) 
  • CPP(Cost Per Point)
  • Cross Platform 
  • Demographics 
  • Designated Market Areas (DMA)
  • Frequency 
  • Gross Impressions 
  • GRP (Gross Rating Point) 
  • Hiatus
  • Make Good 
  • Rate 
  • Rating
  • Reach 
  • Share 
  • Spot TV
  • Local Spot
  • National Spot 
  • Sweeps 
  • Target Audience
  • Pre Logs 
  • Post Logs 
  • Dayparts 
  • ROS-Run of Schedule

Link to Social Terms

  • Mobile
  • Facebook 
  • Twitter 
  • Myspace
  • Foursquare 
  • Linkedin 
  • Pinterest
  • Instagram


Link to Radio Terms

  • Affidavit 
  • Billboard 
  • Daypart
  • AM Drive-6-10am
  • Midday-10am-2pm
  • PM Drive-2-6pm
  • Evening-6pm-12m
  • Weekend-Sat-Sun6am-12m
  • Flight 
  • Frequency 
  • ROS 
  • Rating 
  • Reach 
  • On Air Product Giveaways 
  • Sponsorship
  • DJ Endorsements

Link to Outdoor Terms

  • Bulletins
  • 8 Sheet Poster
  • 30 Sheet Poster 
  • Digital 
  • Spectaculars 
  • Wallscapes 
  • Transit Shelter Panels 
  • Bus Benches 
  • Mall Displays 
  • In Store Displays 
  • Sidewalk Displays 
  • Wrapped Busses 
  • Subway Panels  
  • Bus Panels 
  • Commuter Rail Panels 
  • Mobile Billboards