Free Webinar for tia members

Wednesday, August 26, 2015 | 2:00 – 3:00 p.m. (Eastern)

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On Wednesday, August 26th at 2 p.m. (Eastern), the Toy Industry Association (TIA) will host a webinar that examines advertising spending trends in the toy space, looking at total spend, media mixes and media tactics for developing successful marketing plans.

This webinar will explore top-level trends in the toy industry. Presenters will review data on advertising spending from Christmas 2014 through Easter 2015 and compare it against the last five years, examining total spend by manufacturers and mass and specialty retailers, the number of products supported and the average annual spend per product. The session will also review media mixes deployed and top media tactics employed across traditional and digital media.

Details about the webinar are as follows: 

Session Title: Ad Spending: What Companies Should Know About Competition in the Toy Marketplace

Registration:  TIA Members: Free       TIA Non-Members: $49

Moderator: Anne McConnell, Senior Director, Market Research & Data Strategy, Toy Industry Association

Presenter: David Becker, President, Blue Plate Media Services; and Tim Jones, Media Director, Blue Plate Media Services

Questions: If you have any questions, please contact TIA’s Bernadette Boyle (646.454.5585).

As with other TIA webinars, the session will be recorded and available post-event for those who are unable to participate live.