Join us for the 11th Annual Blue Plate Media Lounge
One Jam-Packed Day of Media Intelligence
Friday, February 16, 2018 Room 1D03, Javits Center
Coffee Meet & Greet: 9AM – 10AM Meet the Blue Plate Media Team. A handshake and a hello.
Session 1: 10AM – 11AM FastTrack: Media 101 to Media MBA (In Less Than an Hour)
Buckle your seatbelt for a fast paced, fast track informational overview of the US Media marketplace. A progressive peek at the US kids and moms media market and the important factors in building a winning media plan, including media usage trends impacting the toy market, media planning and buying best practices, building a media mix, population puzzle, how media is bought across consumer platforms, media spending in toys and games, how to build your media budget, competition in the toy sector, a revealing look at the US TV landscape, TV ratings by demo, and where kids targeted media is heading in 2018 and beyond.
Session 2: 11:30 – 12:30 Media Matters: Table Your Questions
Bring your questions to the Experts Table / :15 minutes on Media That Matters
Sign Up For:
- General Media Table 11:30 -11:45 AM
- Influencer Marketing Table 11:45-12:oo PM
- TV Table 12:00 -12:15 PM
- Digital Video Table 12:15-12:30 PM
- Google Beyond The Obvious 12:15-12:30 PM
Session 3: 1PM – 2PM CARU: How Do You Talk to Kids Today?
Understand the Do’s and Don’ts of showcasing your product to children. What you need to know to get your product on air, online, and in game, from the organization who knows. Get ahead of the curve with CARU.
Session 4: 3PM – 4PM Media Spending in the Toys & Games Category
Blue Plate Media experts will dissect the toys and games category, from a media planning and buying perspective, and provide rarely seen, behind the scenes analysis of competitive media spending. Learn what was spent behind the brands you know, where it was spent, how it was spent and why. A revealing presentation that will give you a rare, under the hood look at media spending in toys and games.
Blue Plate Meetings: 4PM – 5PM
For more information on Blue Plate Media Services and/or to register for one or more of our complimentary Blue Plate Media Lounge Sessions, at NYTF, call David Becker at 908-918-0202 or email firstname.lastname@example.org. Or visit www.blueplatemedia.net to register.
Proud of our Partnership: Blue Plate Media Services and Toy Association have together presented the Blue Plate Media Lounge to members, exhibitors and industry friends for 11 years of complimentary educational and motivational learning.
Who should attend Blue Plate Media Lounge?
Toy marketers, marketing directors, and media professionals tasked with advertising toy products to kids, moms and families.
Sponsored By: Blue Plate Media Services
Location: Room 1D03, Jacob Javits Convention Center, NYC Admission: Free to Toy Exhibitors, Attendees, TIA Members