Join us for the 10th Annual Blue Plate Media Lounge
One Jam-Packed Day of Media Intelligence – Toy Fair ‘17
Coffee Meet & Greet: Meet the Blue Plate Media team. Discuss media tactics when targeting Kids, Moms & Families 8:00 AM – 9:30 AM
Session 1: A PEEK AT YOUR COMPETITION'S AD SPENDING 9:30 AM – 10:30AM Blue Plate Media dissects media spending, advertising strategies and trends across Toys & Games, with a deep dive into 3 toy categories, including Robots; Collectibles; and Non Computerized Games. Delve into featured brands to learn what they spent in media, where they spent it, and why! Session provides an inside look not often seen by the industry. Hosted By: Blue Plate media Services: David Becker, President & Tim Jones, Media Director
Session 2: CARU – HOW DO WE TALK TO KIDS TODAY? 11:30 AM – 12:30 PM Understand the Do’s and Don’ts of showcasing your product to children. The disclosures you need to get your product on air, and online, from the organization who knows. Take a tour across 6 toy case studies – Concerns under CARU guidelines and what was done to resolve them Special Industry Guest: Christina Poturica-O’Neill; Senior Legal Associate; CARU
Session 3: USING SHOPPER DATA TO DRIVE SALES AND ROI 1PM– 2:00 PM
Put your money where your shopper is. Targeting buying behavior through shopping behavior. Follow shopper trends throughout the year to see where, when and how to target your audience. Special Industry Guest: Alison Zarecki, VP, Owner IQ
Session 4: PLAN AND PLAY: A HANDS-ON MEDIA PLANNING WORKSHOP 3:00 PM – 4:00 PM Discuss tactics to build your own media plan. Learn how to establish your media budget, apply progressive cross-platform media tactics that will drive your toy brand forward.
Bring your media strategy questions for extensive Q&A. Hosted By: Blue Plate Media Services
Session 5: ONE ON ONE WITH BLUE PLATE MEDIA 4:00 PM – 5:00 PM
Who should attend Blue Plate Media Lounge?
Toy marketers, marketing directors, and media professionals tasked with advertising toy products to kids, moms and families.
Sponsored By: Blue Plate Media Services
Location: Room 1DO3, Jacob Javits Convention Center, NYC Admission: Free to Toy Exhibitors, Attendees, TIA Members