Excerpt from BLUE NOTES April 2017

Blue Notes is a breezy monthly newsletter for Blue Plate Media clients, colleagues, youth marketers and members of TIA and sister industries. 

Each month we provide an at-a-glance look at TV Ratings,  Digital Trends, and interesting media nuggets surrounding today's kids, moms and families.

The Power of a Pixel: Pixel Basics

All marketers want to know the impact of their ads on site activity, sales and customer acquisition. In order to obtain these points of detailed site analytics data, marketers implement pixels, also known as tags. Pixels are pieces of code that are inserted into a consumer's browser in a variety of circumstances and enable a marketer to track behavioral attributes both on site and across the web.

What is a pixel?

A pixel is an invisible "tag" or piece of code that resides on Web pages which, when visited by a consumer, counts the volume and specific actions surrounding the visit.  Pixels often work in conjunction with cookies, recording when a particular computer visits a specific page.  Pixels can be vital for measuring campaign performance, tracking conversion events, and gleaning audience insights. Pixels are certainly not mandatory, however they do add value when building a robust site and media campaign to support your product.

There are three primary categories of pixels defined by their objective: Conversion, Optimization, and Data collection.  A Conversion pixel captures conversion events or an action that take place on a site that offers a sale or purchase. The conversion pixel is installed on the page where the marketing goal is achieved (e.g. successful purchase, form, landing page). An optimization pixel is installed across an entire site and used to better identify ideal targets in prospecting and site-retargeting campaigns. These tags pass back data from the site to publishers to help enhance their media campaigns. A data collection pixel allows data collection companies to anonymously identify and classify web page visitors into various categories, often for resale. These are typically associated with revenue sharing partnerships.

What are the benefits for placing a pixel?

Embedding pixels onto a site allows for digital media campaign tracking, retargeting, audience insights and campaign optimization to drive the best results using informed insights. Pixels serve as the basis for proper attribution based on ad impressions and clicks, therefore enabling marketers to determine which channels deliver the most success for their campaign.

What are the potential downsides?

Pixels may slow down page loads, hindering the user experience. Pixels that aren't optimized or implemented correctly may be inaccurate and skew results.

To receive Blue Plate Media's point of view on  whether pixels should be placed on your site, and which types, please reach out to schedule a consultation. 


 

Nielsen Season-to-Date Ratings

Overall Kids TV usage is down 9% across the Kid Day from Mo-S 6am-9pm across all Kids age groups Using TV.  Season-to-date ratings are down significantly across the kids targeted cable networks

Top Rated Networks (in rank order):

K2-5

  • Nickelodeon

  • Disney Jr.

  • Nick Jr

  • Disney Channel

K6-11

  • Nickelodeon

  • Disney Channel

  • Cartoon Network

  • Disney XD

Largest Audience Declines (in order of decrease):

K2-5

  • Disney XD
  • Boomerang.
  • Disney Channel
  • Discovery Family

K6-11

  • Disney XD
  • Disney Channel
  • Discovery Family
  • Cartoon Network
Nieslen Top 10 Kids Programs.jpg

 dvannucci@blueplatemedia.net

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